The labour market is becoming increasingly competitive. The internet has helped to shape a new economy, based on a global market. Companies are creating internal positions that only a few years ago didn’t even exist.
Among the new professions, we find the positions of Social Media Manager, Web Designer and Content Manager. All these positions are inside the marketing department, an area that has undergone major developments.
If you are an employee or an entrepreneur, it helps to learn about the latest marketing trends and techniques. This knowledge can help to take your business to the next level, and it can help you to professionally grow inside your company.
Read, Learn and Keep Up To Date
Everybody can have a Facebook or Instagram account, but not many know how to use it effectively to promote their company, services or brand.
Reading a book about social media strategies will make it possible to use these channels to their full potential. Here are some titles that you may find interesting having a look at:
- Fanocracy – Turning Fans Into customers and Customers Into Fans (by David Meerman Scott)
- See You On The Internet: Building Your Small Business With Digital Marketing (by Avery Swarz)
- The Age of Influence: The Power of Influencers To Elevate Your Brand (by Neal Shaffer)
As the internet evolves, the market (and its rules) is constantly changing. That’s why it’s important to get continuous and fresh information, no matter how hard you have studied the topic before.
For example, many companies are now looking at Artificial Intelligence (AI) to improve the customer experience, get a faster and more effective lead generation and more lead to customer conversion.
E-Books: A Fast, Smart Learning Experience
If you have a full-time job, you probably have little time for training. Fortunately, you can find precious information delivered in short, to-the-point reads. Just think about the topic that you would like to explore and you’ll be surprised at the number of titles available online.
Before buying an e-book, read the reviews and check that the e-book is up to date. Some authors regularly update their titles with new content whereas others stay stagnant.
If you don’t have time to read, think about the option of audiobooks. After a slow start, audiobooks have now started to climb in market share and are the favourites among commuters and people always on the go.